Privacy Policy
Information We Collect
Personal Information
When you create an account or use our services, we collect various types of personal information to provide you with the best possible experience. This includes information you provide directly and data we gather automatically through your interactions with our platform.
- Account Information: Your name, email address, company name, phone number, and billing address when you register for our services or make purchases.
- Profile Data: Professional information, job title, industry details, and preferences you choose to share in your user profile.
- Communication Records: Messages, support tickets, feedback, and correspondence you send to us through various channels.
- Payment Information: Credit card details, billing addresses, and transaction history processed securely through our payment processors.
Technical Information
Our platform automatically collects technical data to improve functionality, security, and user experience. This information helps us understand how our services are used and identify areas for improvement.
- Device information including IP address, browser type, operating system, and device identifiers
- Usage analytics such as pages visited, features used, time spent on platform, and click patterns
- Performance data including loading times, error reports, and system diagnostics
- Location data derived from IP addresses to provide region-appropriate services
- Cookies and similar tracking technologies for authentication and personalization
SEO and Website Data
As an SEO analytics platform, we collect and analyze data related to websites and domains you choose to monitor. This data is essential for providing our core analytics services.
Important: We only collect SEO data for websites that you own, manage, or have explicit permission to analyze. You are responsible for ensuring you have the right to monitor any domains added to your account.
How We Use Your Information
We use the information we collect for several specific purposes, always with your privacy and security in mind. Our data usage practices are designed to provide value while respecting your rights and preferences.
- Service Delivery: Providing SEO analytics, generating reports, monitoring website performance, and delivering the core functionality of our platform.
- Account Management: Creating and maintaining your account, processing payments, handling subscriptions, and providing customer support.
- Communication: Sending service notifications, updates about your account, responses to inquiries, and important platform announcements.
- Platform Improvement: Analyzing usage patterns to enhance features, fix bugs, improve performance, and develop new functionality.
- Security and Compliance: Protecting against fraud, unauthorized access, and ensuring compliance with legal requirements and industry standards.
- Research and Development: Conducting anonymized research to improve our algorithms, develop new features, and enhance the user experience.
Marketing Communications
With your explicit consent, we may send you marketing emails about new features, educational content, industry insights, and promotional offers. You can opt out of marketing communications at any time through your account settings or unsubscribe links in emails.
Information Sharing and Disclosure
We don't sell your personal information to third parties. However, we may share certain information in specific circumstances to provide our services effectively and comply with legal requirements.
Service Providers
We work with trusted third-party service providers who help us deliver our services. These partners have access to personal information only as needed to perform their functions and are contractually obligated to protect your data.
| Service Category | Purpose | Data Shared |
|---|---|---|
| Payment Processing | Handle subscription payments and billing | Billing information, transaction details |
| Cloud Infrastructure | Host our platform and store data securely | All platform data in encrypted form |
| Analytics Services | Understand platform usage and performance | Anonymized usage statistics |
| Customer Support | Provide technical assistance and help | Account details, support conversations |
Legal Requirements
We may disclose your information when required by law, court order, or government regulation. We'll notify you of such requests unless legally prohibited from doing so. We may also share information to protect our rights, prevent fraud, or ensure user safety.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We'll provide notice and ensure the receiving party maintains equivalent privacy protections.
Data Security and Protection
Protecting your data is our top priority. We implement comprehensive security measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards
- End-to-end encryption for data transmission using industry-standard TLS protocols
- Advanced encryption for data storage with regular key rotation and secure key management
- Multi-factor authentication options for account access and administrative functions
- Regular security audits, penetration testing, and vulnerability assessments
- Automated intrusion detection systems and 24/7 security monitoring
- Secure backup systems with encrypted storage and disaster recovery procedures
Operational Security
Our team follows strict security protocols and receives regular training on data protection best practices. Access to personal information is limited to employees who need it to perform their job functions, and all access is logged and monitored.
While we implement robust security measures, no system is 100% secure. We encourage users to use strong passwords, enable two-factor authentication, and report any suspicious activity immediately.
Your Privacy Rights and Choices
You have significant control over your personal information and how it's used. We provide various tools and options to help you manage your privacy preferences and exercise your rights.
Access and Portability
You can access most of your personal information through your account dashboard. For a comprehensive copy of all data we hold about you, submit a request through our support system. We'll provide your data in a structured, machine-readable format within 30 days.
Correction and Updates
You can update most personal information directly in your account settings. For data you can't modify yourself, contact our support team, and we'll make the necessary corrections promptly.
Deletion and Account Closure
You can delete specific data or close your account entirely through your account settings. When you delete your account, we'll remove your personal information within 90 days, except for data we're legally required to retain for business records or compliance purposes.
- Log into your account and navigate to Privacy Settings
- Select "Delete Account" and confirm your identity
- Choose which data to delete or select complete account deletion
- Receive confirmation email with deletion timeline and details
Marketing Preferences
You can control marketing communications through your account settings or by using unsubscribe links in emails. Essential service communications (security alerts, billing notices) will continue even if you opt out of marketing messages.
Data Retention and International Transfers
Retention Periods
We retain your personal information only as long as necessary to provide our services and comply with legal obligations. Different types of data have different retention periods based on their purpose and legal requirements.
- Account information: Retained while your account is active, plus 3 years after closure
- SEO analytics data: Retained according to your subscription plan, typically 12-24 months
- Support communications: Retained for 5 years for quality assurance and legal compliance
- Payment records: Retained for 7 years as required by financial regulations
- Marketing preferences: Retained until you unsubscribe or account deletion
International Data Transfers
As a Canadian company, your data is primarily stored and processed in Canada. However, some of our service providers may process data in other countries. We ensure all international transfers comply with applicable privacy laws and maintain adequate protection levels.
For users outside Canada, we implement appropriate safeguards such as standard contractual clauses and adequacy decisions to protect your data during international transfers.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, provide functionality, and analyze platform usage. You have control over how these technologies are used on your device.
Types of Cookies We Use
- Essential Cookies: Required for basic platform functionality, authentication, and security. These cannot be disabled without affecting core services.
- Functional Cookies: Remember your preferences, settings, and previous actions to provide a personalized experience.
- Analytics Cookies: Help us understand how you use our platform so we can improve functionality and user experience.
- Marketing Cookies: Used to deliver relevant content and track the effectiveness of our marketing campaigns (with your consent).
Managing Cookie Preferences
You can manage cookie preferences through your browser settings or our cookie consent tool. Note that disabling certain cookies may affect platform functionality and your user experience.
Children's Privacy and Special Considerations
Our services are designed for business and professional use and are not intended for children under 16. We don't knowingly collect personal information from children. If we discover we've collected information from a child under 16, we'll delete it immediately.
If you're a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can remove the information and terminate any associated accounts.
Accessibility and Privacy
We're committed to making our privacy practices accessible to all users. If you need this privacy policy in an alternative format or have difficulty accessing your privacy settings, please contact our support team for assistance.
Privacy Policy Updates and Changes
We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. We'll notify you of significant changes through email, platform notifications, or prominent notices on our website.
Minor updates that don't materially affect your rights will be posted with an updated "Last Modified" date. Major changes will include a summary of modifications and may require your acknowledgment to continue using our services.
We encourage you to review this privacy policy regularly to stay informed about how we protect your information. Your continued use of our services after policy updates constitutes acceptance of the changes.
Questions About Your Privacy?
If you have questions about this privacy policy, want to exercise your privacy rights, or need assistance with your account settings, we're here to help.
Email us at: [email protected]
Write to us at: 1865 Dunmore Rd SE, Medicine Hat, AB T1A 1Z8, Canada
Call us at: +14038729547
We typically respond to privacy inquiries within 2 business days and will work with you to resolve any concerns about your personal information.